Plain English Campaign

Fighting for crystal-clear communication since 1979

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Home Awards Inside Write awards
Inside Write awards
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These awards are for internal government documents. This means civil servants writing for other civil servants. The awards are supported by the Cabinet Office, for which we are very grateful.

We do not allow entries of documents that our own staff have worked on in any way.

Below are the winners for 2008.


Forestry Commission for a Lyme disease leaflet

This handy pocket-sized leaflet is cleverly designed so it is compact, but the clarity doesn’t suffer as a result. A good type size and clear layout make the information easy to read and digest. Short sentences and clear paragraphs all add to the clarity, and the use of personal references makes the document accessible to the intended audience. The diagrams are helpful and do not detract from the information. All in all, an essential guide for anyone working for the Forestry Commission.


Veterinary Laboratories Agency – DEFRA for the Weybourne Building User’s Guide

‘The Weybourne Building is the VLA’s headquarters. This useful guide gives staff information on the building itself and working for the VLA. A good use of lists, plenty of white space and a logical flow all make the document easy to navigate. The numbering system helps the reader find relevant information quickly, and clear headings all enhance the clarity. Personal references and active, rather than passive, text are both used effectively.


The Royal Navy for Navy News

Yet again, the Royal Navy have come up trumps with their well-written magazine. Fantastic photographs draw the reader in and informative articles, which follow the essential rules of good journalism, make Navy News a worthy winner. Plenty of white space, clear paragraphing and short sentences all combine to create a good example of plain English written for an intended audience.


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1 Inside Write award winners