Plain English Campaign wants to lift the lid on food labelling that can be dangerously confusing. The Campaign feels that regulatory bodies and manufacturers in the UK have lost the plot when it comes to food labelling. Tiny text with figures and words from a science laboratory can drive customers away from the supermarket shelves, instead of increasing sales and helping the customer.

A typical pot of cottage cheese can bombard shoppers with information that can be unclear and unhelpful in making healthy choices. Foodstuff measurements alone come in all forms and combinations - percentages, fractions, kcal, kJ, and g, and don’t forget your GDA and RDA.

As well as the numbers and calculations, the shopper has to deal with scientific terms and industry abbreviations that could add to your weight, as well as your frustration.

Plain English Campaign is accepting nominations for their 2012 Golden Bull awards, and two outstanding EU examples of gobbledygook have been received today. The first is from an EU office, 'The Directorate General Information Society and Media (DG INFSO)' and the second from the Spanish central bank, 'The Bank of Spain'.

The first example from the EU website tells us that ordinary 'thinking' and 'doing' is simply not enough in a digital future. We think that 'prepare for reflections' and 'anticipatory thinking' means plain old 'thinking ahead'! There probably isn't much space left on the 'time horizon' for that though, with all the 'envisaging of scenarios', 'generating of policy options ' and 'inspiring of strategic choices'.

"The project envisages scenarios on a time horizon 2040-50 and generates ideas and policy options with a view to inspire future strategic choices of DG INFSO and the Commission."